Rekindle an old flame
Our bodies tell us that we’re not able to catch, hit, run or throw like we use to in our youth; maybe haven’t played ball in a number of years, but Holy Toledo! in our minds it’s spring and we’re making over-the-head Willie Mays catches, hitting Mickey Mantle-like moonshots–we just need the means of doing it again. Age be damned, it’s time to play ball. We are the Retreads.
Interested in comraderie and competing on the field? If you're game, grab your glove and join us.
PLAY BALL!
AGAIN.
NEWS
RETREADS SWEEP
The Retreads took on Richmond’s Old Folks and took both games of a doubleheader. Game one ended in dramatic fashion as Buzzy Bussard hit a two out bases clearing "run off" inside-the-park home run for a 22-21 win. The Retreads had the lead going into the 7th inning before giving up a number of runs that put Richmond ahead in an unlimited run inning. This set the stage for the dramatic comeback.
​
Game two saw a relentless hitting attack and solid defense for a 19-11 win. The Retreads started with two five run frames and kept tacking on from there to put the game away with a final "flip flop" 7th inning. Offensively over the two games, Bob McConnell went 8 for 8 and hit deep shots into the left-center alley (triple, 2 doubles), Win Dayton had two home runs, and Kevin Watkins had 6 hits. Overall, a number of players contributed with key hits and defensive web gems.
UPDATE: The Retreads scheduled game against Richmond on Monday September, 16th at Richmond.
RETREADS REBRAND
FOR A NEW ERA
"For the times, they are a-changin'" seem to be the right words to express the new brand update for the Charlottesville Retreads senior softball club, as much as it was for Bob Dylan's iconic song during the 1960s counter-culture movement. How to communicate with people to reach new audiences, as well as current members of the team, hadn't change much over the last 20 years or so. It was time for a change.
What you'll see is an updated identity that has been applied to the website that's both desktop and mobile friendly–curating the most pertinent information for everyone interested in all things 'Retread.' A possible vision for the future is to take this and apply it to other assets such as uniforms and any PR materials to help promote the organization. Beyond the functional aspect, it also creates a sharper reflection of the team within the local community.
​
The design intent was to build off of the teams' heritage elements: colors, typography and name, plus add where necessary. Below are a few examples–and the concepts behind them– of the new identity and possibilities for future. ​​
Monogram
Interlocking letters become a quick short hand that many athletic teams use to identify a city or mascot name.
​
Retreads Sox
In a nod to Boston and Chicago's use of a sock image is a "retread" patched sock that can be a stand alone graphic, or use with the Retreads name.
Script Font
This is a more legible script than the current version on the Retreads jersey. It's based on the Minnesota Twins new script font.​
Future Use
With such a rich palette of assets to draw from, future uniforms can employ graphic assets to complete a consistent look and feel.
